links: Google Autocomplete & Instant, Exorbyte Long Tail of Ecommerce Search

• How Google Instant’s Autocomplete Suggestions Work - SearchEngineLand

  Danny Sullivan's detailed look at how Google's auto-complete and instant search, which seems to be populated by a combination of many recent searches and long-term frequent searches.  They have an inconsistent policy on removing negative terms from the suggested list.  He thinks they should just remove them without fuss.  
  
  These examples emphasize how enterprises and web sites should keep very strict control over their autocomplete (and spelling) suggestions, rather than rely on technology.

  tags: autocomplete search engines search administration

• Error-Tolerance and The Long Tail of Search in Ecommerce « Exorbyte Blog

  In e-commerce, it's much better to find something than nothing.  Spellchecking and other tools for inexact matching can improve results for the long tail of unique and near-unique queries.  Exorbyte reports increases of conversion from 5% to 20% - at least somewhat related to their error tolerance.

  tags: long tail relevance spellchecker search logs analytics

Posted from Diigo. The rest of my favorite links are here.