June 26th, 2008


The Short Head and Long Tail of Search

I've just posted an article on the Long Tail, Short Head and Search. Every site, intranet and enterprise search log I've analyzed fits the model of the Long Tail, with a very few very popular search terms, then tailing off very quickly to unique queries (the Long Tail), creating a Zipf curve.

The Short Head -- the few most frequently used search terms -- is the best place to start in analyzing search engine usage. My article also gives some suggestions for taking the information and using it to improve a search engine.
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